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- Capability outcome
- Module 1 — Define campaign controls
- Module 2 — Use attribution as evidence, not certainty
- Practical Lab 1 — Create an attribution and link register
- Module 3 — Govern product and income claims
- Module 4 — Protect data and customer trust
- Practical Lab 2 — Perform a claims and privacy review
- Module 5 — Build a useful campaign dashboard
- Module 6 — Manage incidents and optimisation
- Practical Lab 3 — Run a campaign-control review
- Capstone — Affiliate campaign control pack
- Assessment rubric
- Official and authoritative reference set