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- Capability outcome
- Module 1 — Choose qualified traffic, not vanity volume
- Module 2 — Map the learner or buyer journey
- Practical Lab 1 — Create a channel-to-outcome map
- Module 3 — Build a clear landing-page proposition
- Module 4 — Operate permission-based email
- Practical Lab 2 — Draft a consent-aware sequence
- Module 5 — Measure the journey safely
- Module 6 — Improve through controlled experiments
- Practical Lab 3 — Produce an experiment card
- Capstone — Permission-based audience-growth plan
- Assessment rubric
- Official and authoritative reference set