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- Capability outcome
- Before you begin
- Module 1 - Define the store operating model
- Practical Lab 1 - Map the end-to-end commerce workflow
- Module 2 - Build product information that earns trust
- Practical Lab 2 - Publish a validated training product
- Module 3 - Create discoverable collections and navigation
- Practical Lab 3 - Design a catalogue discovery path
- Module 4 - Protect checkout and customer confidence
- Module 5 - Fulfil, support and resolve exceptions
- Practical Lab 4 - Run an order-exception simulation
- Module 6 - Improve conversion with controlled experiments
- Practical Lab 5 - Create a conversion improvement experiment
- Module 7 - Measure store health responsibly
- Module 8 - Launch and operate with a readiness gate
- Capstone - Store operations readiness review
- Assessment rubric
- Official reference set